We’re about to say something that anyone who’s planned a wedding already knows: It doesn’t matter if you’re dealing with 25 people or 250. Things are gonna get complicated.
Your corporate communications hopefully don’t result in tears over seating arrangements. But without the right infrastructure -- well, we won’t say tears will fall, but there may be heads banging against keyboards.
It’s pretty easy to figure out why a big multi-branch company would have a hard time effectively communicating with each and every employee: Staffers are spread out between departments, offices, cities, even countries.
And yet, on the other end of the spectrum, leaner teams often have just as many internal comms challenges as their larger counterparts. Without effective internal communication, day to day employee work tasks can quickly become a waste of time and money.
Not long ago, Vicki Norris was responsible for distributing employee communications to 70 team members. But when she became Director of Marketing for Highwoods Properties, her audience multiplied nearly seven times. This meant she had to share information with a whopping 470 employees.
To be honest, when we sat down with Vicki and other members of Highwood’s marketing team, we expected to hear that when her audience got so much bigger, her corporate comms strategy went from manageable to nightmarish.
Instead, Vicki revealed that it actually became easier to map out a plan. Why? Because the infrastructure was already in place.
Suddenly, instead of two or three people attempting to cobble together a decent strategy (while juggling tons of other stuff on their plates), there was a whole department tasked with handling a responsibility that affects every last employee.
So the question became, okay -- now that we have the bandwidth to do this, how do we really take advantage of it?
Having a designated department to procure company news was awesome, but Vicki still needed a way to share the messaging so that it wouldn’t be ignored. Email is a middle management tool and typically is seen as a delegation medium that employees try to avoid.
External and internal distractions dwell in their inbox, just as their personal phones are the gateway to social media black hole. Employees feel company culture is negatively impacted when all communications are received via email, anyway.
When Industry Weapon entered the picture, we were met with a team already brimming with cool ideas and creativity. We have the tools to make lofty ideas for internal comms a reality. And since we’ve worked with groups large and small, we know how to maximize the impact of a communications team of any size.
We know that engaging, informing, and motivating employees isn’t a one size fits all. But we do know that digital signage is a very effective internal communication tool for marketing departments and corporate comm teams, alike.
Employees are not always sitting at their desks. Digital signage increases employee engagement by simply acting as a digital medium that reached audiences in their most vulnerable times (i.e. in the breakroom, outside of meeting rooms, in the elevator).
It reinforces corporate culture by broadcasting consistent messages from the company’s visionary parties. It also has the ability to turn employees into brand ambassadors by displaying the media that keeps morale sky high. Nothing makes a faster, positive bond than an inside joke- am I right?
For Highwoods, the internal communications team was able to get the tool they needed to build a stronger corporation from the inside out. See how Highwoods Properties makes employee communication a year round conversation in episode one of our Business Impact Workshops.