October 12, 2018
Digital Signage Strategy

What is Digital Signage?

Digital Signage is Today's Medium for Dynamic, Digital Content

We are all witnesses of the digital signage age - and nobody talks about it. We live in a world of electronic posters and led billboards. Every surface is now a screen playing videos, data feeds, and advertisements. 

You’ve looked to automated flight boards at airports to find your terminal, you’ve watched digital banners turn to patriotic colors during the national anthem at hockey arenas, you’ve checked in via kiosks at the doctor’s office. The future is here, and it’s pixelated content.

So what is digital signage? Digital Signage is the next step in sign evolution, encompassing touch-screen kiosk to menu boards displaying the local pub specials. 

The digital component is responsible for the distribution, delivery, and creation of the content. Add the screen and you essentially have  ‘programmable posters.’  

Why Digital Signage?

Viewers have been conditioned to expect constant change and stimulation, which is why companies turn to digital signage to deliver it. In a study done by Arbitron: 47% percent of people recall information they’ve received from digital signage 30 days after seeing it. 

With dynamic, constantly changing content exposure, your audience retention rate can increase by 200 percent.

Digital signage implementations can be as simple as a picture slideshow, or as complex as an interactive video wall. It works for companies that need a single sign to display their menu and for large organizations who need to share announcements throughout their entire company.

Big Picture:  Digital Signage is way more than pretty pictures on a digital screen, it is a tool that can be used for communication, data visualization, and brand awareness purposes.

How Does Digital Signage Work?

The point of Digital Signage is to display content. This requires a level of automation to produce dynamic content and deliver it to the screens. How does that happen? By accessing banks of data, of course.

Integration technology utilizes users’ multiple spreadsheets and software systems to automate their data and display information with strategic and compelling design. In short: integrations collect the information users want, and automatically display it on their digital signage.

Businesses have a ton of data sitting around, collecting dust. For example, retailers capture metrics and KPI’s from POS systems. 

Plug in a simple integration and that data can be displayed in chart form, in real time, for employees who don’t have access to the reports online. Not only does this streamline content, but it can also drive more meaningful business decisions.

See how cost effective a software platform can be for yourself with our digital signage solution price estimator.