As repetitive as day-to-day life can be, the strange truth is, we never know exactly when things will take a sharp turn. From a violent event to severe weather, dangerous circumstances can develop when we least expect it. That’s why it’s so important to make smart, effective preventative measures to protect yourself and everyone else in your facility.
The base-level protocol in schools, businesses, and hospitals is to deploy a mass push notification that appears on the cell phone screen of everyone on the network. If your organization hasn’t yet installed this type of program, that’s step 1.
No question about it, emergency mobile messaging is a must -- but it’s not sufficient on its own. Put simply, it’s not going to serve the ultimate purpose of warning every last person in harm’s way. Already have that system in place? Excellent. Now let’s talk about how to improve it.
According to recent studies, messages sent to mobile devices only reach, on average, 80% of the target audience -- and that percentage can drop much lower in different types of work environments, especially ones where employees don’t keep their phones on hand.
During our latest Business Impact Workshop, Singlewire Software explained how they expanded upon the standard push notification process to create a multi-channel system. Their goal? Close that 20% gap.
Desktop computers, laptops, landline phones, and digital signage can all be optimized with new technology to become essential tools during moments of crisis. By incorporating multiple different devices instead of simply relying on cell phones, you’re making the greatest possible effort to expect the unexpected.
Nobody anticipates a dangerous situation when they’re inside a bathroom stall or performing a dental exam. Everyday moments can change in an instant, and it’s not wise to assume that every last person will take a break to see why their phones are buzzing.
Using multiple channels isn’t just about compensating for people who might miss the text alert. Consider this: What if, for some reason, the mobile push notification doesn’t deploy? By folding other devices into the process, the risk of failure plummets. Audio and visual cues coming from various sources ensure that nobody is out of the loop when it matters most.
Expecting the unexpected isn’t about paranoia or pessimism. It’s about being proactive and protective. And in the event that you need to put your emergency notification system to use, you’ll be relieved that you thought ahead to keep everybody safe.