Happy people, better profits. Sounds pretty good, right? Many executives have been slow to recognize that a positive company culture doesn’t just benefit employees: It contributes to healthier, more sustainable earnings.
Businesses across all industries have long struggled to figure out what, exactly, is the perfect recipe for a great workplace environment. Physical changes can go a long way; comfortable office chairs, inspired decor, perks like coffee bars and massage chairs, etc.
But true culture is born from people themselves. No fancy products or cool perks can create the same genuine impact as real internal change.
“If we can make a difference in corporate culture and inspire people inside that culture to give their heart and soul toward everything they do there, the byproduct is going to be better products, better services, better relationships and a stronger bottom line,” said David Angelo, CEO of David & Goliath.
An awesome concept -- but how does it get put into action? It’s not easy to bridge brand-new connections, effectively bettering the relationships employees have with each other, with the company, and with themselves.
We loved the strategy developed by nonprofit Every Monday Matters, which delivers concise, impactful messaging that, through various means, empowers people to find value in their lives and in their work.
Different businesses have different vibes. A laid-back company culture isn’t necessarily more enjoyable than a more buttoned-up one! If you don’t already have a feel for your employees’ personalities, and what drives them to work with you, it’s most certainly time to figure that out.
What about your company attracts applicants in the first place? Why do hires stick around? What pleasure do they derive from their careers? Understanding what makes your employees tick will help you to develop engaging, meaningful communications that speak to them on a personal level.
While some of your messaging will be more corporate, programming like EMM’s helps people reflect on and improve their own lives. Personal satisfaction is powerful. When people feel good about themselves, that translates into their work.
“If you can get someone to look at the challenges in their own life and see that they’re temporary, they’re not these things that are going to cripple them,” David said, “you can instill values that give them permission to believe they’re bigger than the challenge.
They’re going to look at their clients the same way. So [business success] is a byproduct of what you’re doing on the inside.”
In addition to being aesthetically attractive, a great feature of digital signage is that it’s so customizable and adaptable. You can tweak accordingly, redesigning as necessary until you feel like you’re striking the tone that really encompasses and improves your company culture.