So how does a company figure out what internal comms content best resonates with its employees? Well, at Highwoods, the team started with a survey, which shed some much-needed light. They quickly learned that employees wanted to know more about what other divisions, other people like them, were doing on a day-to-day basis.
With that in mind, an idea was born.
Vicki explained to us that every year, Highwood’s CEO goes on a “road show,” visiting each division to deliver a “State of Us.” The three-hour meeting is a highlight of the year -- everybody loves attending and feeling that real sense of community.
Each employee got their own and was encouraged to snap photos of the lil guy out and about. People brought their little blue man on travels across the globe -- their own “road shows,” if you will -- and submitted their pics to be featured on the daily electronic newsletter displayed in each office.
But once you do have an idea that’s gaining traction, that’s when it’s time to double down and push the envelope. Why is it working? What about it is so compelling? How do we keep up the employee engagement?
We’ve found that a 30-70 split -- 30% company-oriented communications, 70% more evergreen or newsy content -- is the magic ratio for maximum engagement. What you choose to do with that 30% can be incredible.
At Industry Weapon, we’ve developed so many types of digital content, so in some ways, we’ve seen it all. But that said, we’re constantly surprised and impressed by our customers’ awesomely unique ideas. The next “little blue man”-caliber idea is just around your work environment corner.
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