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Industry Weapon's latest Content Deployment Solution Announced
Digital Signage Content Management Made Easy! Industry Weapon launches new digital signage deployment platform that allows technical and non-technical users alike to easily manage and deploy digital signage content. Read More
Industry Weapon Inks Deal with CW Multimedia
CW Multimedia recently contracted Industry Weapon to develop a sophisticated web-to-mobile technology that will power the online entertainment experience, Celebrities Call You.com Read More
Industry Weapon featured on Pop City
Check out the lastest press regarding our work with the Gridiron Bash Click Here Read More
Gridiron Bash™ Integrates Sophisticated Web Management, Merchandising & eCommerce
MSL Sports and Entertainment and Industry Weapon, Inc. have agreed to a multi-year contract to build, deploy and manage a private-labeled merchandising program and eCommerce platform around 20 simultaneous Gridiron Bash™ events at the nation's top Division I universities. Read More
New Phone Number
EFFECTIVE IMMEDIATELY! Our phone numbers are changing. We are in the process of setting up a new phone system and the old phone number exchanges will not be porting over. If you need to get in touch with us, please call 724-734-2725. Read More
Industry Weapon partners with BADMAN Fight Gear
Frank Mir, former UFC Heavyweight Champion and co-founder of BADMAN Fight Gear, selects Industry Weapon to support his apparel line's technology and merchandising requirements. Read More
New Partner, New Apps!
Social Innovation Accelerator partners with Industry Weapon to develop the Information Management Toolkit, a robust application that will generate and manage new revenue streams for non-profit organizations. Read More
Industry Weapon Expands Technical Team With Two New Hires
Industry Weapon would like to welcome Josh Smith and Michael Kurtz to the team. Read More
ACUICE Brand Dev Completed
Industry Weapon launches brand initiative for One Life Group's ACUICE product line. Read More
Paul J. Wilhelm LPGA Pro-Am
In our continuing support of organizations and charities for children and their families, Industry Weapon is honored to once again be a part of the annual Paul. J. Wilhelm LPGA Pro-Am Golf Classic. Read More
IW Aquires simplxstudios
Industry Weapon Inc. has acquired Pittsburgh-based Simplxstudios, a graphic design company, for an undisclosed amount. Read More
IW/Adroit Concepts Merger
Industry Weapon, Inc. announced today that it has completed its merger with Adroit Concepts, Inc. for an undisclosed amount together with the assumption of Adroit's funded debt and certain other Adroit liabilities. Read More
Sports Image International
Industry Weapon, an e-commerce brand builder and strategic marketer, today announced that it has established a new strategic partnership with Sports Image International. Read More
Southern California Ducati & Apparel
Industry Weapon recently launched a new web site for Southern California Ducati and Apparel. Read More
Origination Pro
Origination Pro founder, Dave Hershman, is the industry leading expert in Mortgage Education for Mortgage Originators, Loan Officers & Real Estate Agents. Read More
eKidPix
Ready to have some fun? IW Communities will be launching its first product, eKidPix in May of 2007. Read More
KIS Oil & Gas
Industry Weapon was contracted to develop a new web site for KIS Oil and Gas to effectively coordinate online branding, PR and advertising initiatives. Read More
Gridiron Bash™ Integrates Sophisticated Web Management, Merchandising & eCommerce
NEW YORK, NY, February 7, 2008 – MSL Sports and Entertainment and Industry Weapon, Inc. have agreed to a multi-year contract to build, deploy and manage a private-labeled merchandising program and eCommerce platform around 20 simultaneous Gridiron Bash™ events at the nation's top Division I universities.
Gridiron Bash™ The Ultimate Fan Competition™, will take place at college football stadiums around the country, all on April 18. It will include live concerts with nationally renowned artists, including, Fergie, Kelly Clarkson, ZZ Top, Maroon 5, Dwight Yoakam, Fall Out Boy, Taylor Swift, Montgomery Gentry, Goo Goo Dolls, Good Charlotte, O.A.R., Black Crowes, among others; pep rallies tied to Spring Games, which take place the following day, and interactive fan festivities. To date, the following schools have signed on to participate in Gridiron Bash™: University of Tennessee, University of Colorado, Kansas State, Penn State, Texas A&M, Utah, University of Iowa, Arizona State, West Virginia, Rutgers and South Carolina
“Gridiron Bash is an amazing catalyst for engaging fan enthusiasm” says David Wible, President and CEO of Industry Weapon. “We are very proud to be a part of such a significant event in college football history.”
Industry Weapon will manage all Gridiron Bash™-related merchandising requirements for the activities leading up to and during the events, along with an online platform to support fan activity and all content-related initiatives. MSL also has partnered with another leading technology company, CW Multimedia, which has created an interactive mobile text messaging system that will give college football fans a chance to help win $1 million for their favorite school through the USA TODAY Bash for Cash Series™ fan contest. The USA Today Bash for Cash winning school is determined by combining total paid attendance at Gridiron Bash™ with the number of people that phone or text-in their votes for one of the 20 participating schools.
“We welcome Industry Weapon as our most recent addition to the Gridiron Bash team, which consists of a very complex matrix of partners, including our media partners – USA Today and Fox Sports Net,” says Shawn Garrity, president of MSL Sports and Entertainment, creators and producers of the new Gridiron Bash™ property. “Their work enables us to offer a value-added service to our sponsors and advertising looking to reach the most desirable demographic in the world in a non-traditional way.”
About MSL Sports and Entertainment
Manhattan-based MSL (www.mslsportsent.com) builds and develops cutting-edge entertainment properties with the purpose of connecting consumers, brands and media. In addition to rolling out trend-setting new properties -- such as the Gridiron Bash™ at Division I schools and the East Meets West All-American Game -- MSL’s core services include branding, TV production (with assets including, Inside the Big East, numerous Division I Coaches Shows and other television properties), sponsorship sales, public relations, celebrity procurement and every aspect of event management. MSL also runs a nationally recognized scouting and recruiting service that works with universities, athletes and media organizations.
About Industry Weapon
Industry Weapon (www.industryweapon.com) is a leading content deployment and management company that systematically organizes, stores and deploys images, video, text and consumer data through its proprietary software platform. IW’s Content Commerce Platform quickly broadcasts and receives data from multiple consumer touch points such as mobile phones, social networking websites, e-commerce engines and brick and mortar point of sale systems.